Sample Cohort Curriculum

From the owner, to the foundation, to profit.

Twenty-six weeks. Three pillars. 32 domains of proven work to draw from, focused on what your business needs most.

The ProfitMAX Coaching System

The depth behind your Cohort

7Pillars
80Domains
655Strategies
4,509Tactics

Every Tactical Strategies engagement draws on the ProfitMAX Coaching System, a library of proven work organized across the Seven Pillars of a healthy business. A Profitability Cohort draws on 32 domains, 236 strategies and 1,741 tactics across Mindset, Foundations and Profitability. Choose one priority domain in each pillar, and there are 1,050 distinct combinations, each one a different way to focus your work.

You won’t work through all of it, and you shouldn’t. In your first two weeks, your OSSA™ results shape your Cohort Focus Plan: the domain in each pillar that matters most for your business right now. The rest of the system is there when you’re ready for it.

Why This Order

Sequence matters.

Most owners try to fix profit first. But profit problems are usually symptoms of how the owner thinks and how the business is built. Chasing more revenue before fixing margins can make a business grow its way into trouble. So every Cohort starts with the owner, then strengthens the foundation, and only then goes deep on profit, where the earlier work makes every improvement stick.

1MindsetHow you lead, believe and decide
2FoundationsWhat the business stands on
3ProfitabilityHow the business keeps more of what it earns
At a Glance

The 26 weeks

Weeks 1–2

Orientation & Baseline

Where you are today

Weeks 3–7

Mindset

7 domains · 61 strategies · 286 tactics

Weeks 8–13

Foundations

15 domains · 104 strategies · 655 tactics

Weeks 14–24

Profitability

10 domains · 71 strategies · 800 tactics

Weeks 25–26

Integration

Measure progress, set what’s next

Phase by Phase

What you’ll work on

Orientation & Baseline

Weeks 1–2

Where is the business really today, and which domains matter most?

  • Your Seven Pillars baseline from the OSSA™
  • Your Cohort Focus Plan: one priority domain in each pillar, chosen from your results, not guesswork
  • Meet your peers and set the goals you’ll measure against

You’ll leave with: a measured baseline and your Cohort Focus Plan for the 24 weeks ahead.

Mindset

Weeks 3–7
7 domains · 61 strategies · 286 tactics

Are you leading the business, or is the business leading you?

  • Belief: closing the legitimacy gap, reframing profit as fuel, and moving from hub-and-spoke control to distributed power, from survival to thriving.
  • Vision: your personal vision as a prerequisite, distinct from mission, values and goals, then cast so your team can see it.
  • Philosophy: your internal operating system. Articulate your five operating principles and embed them in policies, scripts and compensation.
  • Elite Integrity: a personal and organizational audit across fifteen dimensions of integrity.
  • Deconfliction Mindset: stop personally absorbing every conflict by shifting from personal judgment to trusted systems.
All Mindset domains
BeliefVisionPhilosophyCapabilityElite IntegrityDeconfliction MindsetQuestioning Assumptions

You’ll leave with: a written vision, your operating principles, and a clear picture of where belief and capability are holding the business back.

Foundations

Weeks 8–13
15 domains · 104 strategies · 655 tactics

Is the business built on something solid, or on you?

  • Mission & Core Values: discover authentic core values, with Ownership featured as a core value, and embed them so they’re actually lived.
  • Strategic Planning & Organizational Strategy: audit and realign strategic vision, identify breakthrough opportunities, and build the execution roadmap.
  • EDA (Elite Decision Architecture): a protocol for high-stakes decisions. Expand beyond the binary trap, validate before betting, and build safeguards before executing.
  • Policies & Procedures: KPI definition, policy development, rollout, enforcement and an accountability culture.
  • Culture: purpose, trust, communication, collaboration, development, recognition and multiplication, with a strengths-based culture diagnostic.
All Foundations domains
MissionStrategic Planning & Organizational StrategyStrategy & Strategy DevelopmentEDA (Elite Decision Architecture)Policies & ProceduresCultureCompelling OfferMDP (Market Dominating Position)USPValue PitchClient AvatarDream ClientsMarket Research & Competitive AnalysisCredibility & Expertise DevelopmentImposter Syndrome

You’ll leave with: core values your team can name, an execution roadmap, a decision protocol for high-stakes calls, and KPI-backed policies.

Profitability

Weeks 14–24
10 domains · 71 strategies · 800 tactics

Where is your profit leaking, and where is it hiding?

  • Financial Health Analysis: assess financial health, set KPI check-ups, build expense tracking, and put governance around spending decisions.
  • Increase Price: 6 strategies and 99 tactics, from value-driven communication and differentiation to segmentation and pricing psychology.
  • Cut COGS & Operating Costs: reduce what each unit costs to make or deliver, and the overhead around it, through vendors, efficiency, automation and spend control.
  • Upsell, Cross-Sell, Bundling & Downsell: design offers that raise transaction value while protecting margin.
  • Asset Allocation: 23 strategies for deploying working capital, leadership time, talent, technology and debt where they earn the most.
All Profitability domains
Financial Health AnalysisIncrease PriceCut Cost of Goods SoldCut Operating CostsUpsell / Cross-SellBundlingDownsellIncrease LongevityRecurring Revenue Growth & Customer RetentionAsset Allocation

You’ll leave with: a Profit Improvement Plan with measurable targets, and the numbers to track it.

Integration & Next Steps

Weeks 25–26

What changed, and what comes next?

  • Re-measure against your baseline
  • Celebrate wins with your peers
  • Map your next pillars and domains, from the 48 domains beyond this Cohort
  • Continuing one-on-one? Your Focus Plan becomes a full Seven Pillars Road Map

You’ll leave with: a before-and-after picture and a clear next step.

Improvements that outlast the program.

Throughout the system, work is tied to a profit goal and finished by assigning ownership and cementing the change into your policies and procedures. What you build in the Cohort keeps working after it ends.

Group sessions

One 90-minute session with your Cohort every week.

Between sessions

Practical assignments applied directly to your business.

Peer learning

Owners solving real problems together.

Not Profitability?

Choose your third pillar

Every Cohort includes Mindset and Foundations. Your third pillar can be any of these:

Profitability10 domains · 800 tactics
Process11 domains · 525 tactics
People5 domains · 275 tactics
Revenue28 domains · 1,753 tactics
Performance4 domains · 215 tactics

Not sure which comes next? Your OSSA™ results will show you.

A Cohort is a focused journey through three pillars. When you’re ready to go further, whether in new pillars or with the whole system applied one-on-one to your business, we’ll be ready too.

$9,000 per seat · team pricing available

Ready to build a business that keeps more of what it earns?

Head back to the Cohort page for dates, details and next steps.

Sample curriculum. Domains, topics and pacing are tailored to each Cohort based on participants’ OSSA™ results.

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